- The Yellow Bite
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- I was dead wrong about this
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This is the question I get the most, friend…
It’s not:
“How do I write a good story?”
It’s:
“How do you do it?”
Meaning
How do I run a business…
…while being a full-time, stay-at-home dad…
…with 3 kids under five
who treat the couch like a trampoline
and scream like it’s sport?
This is the honest truth
(I hate that phrase because by default, truth is honest) But let me carry on
But my answer:
I don’t know.
Some days I wake up with a plan.
Other days I’m holding on for dear life wanting to bang my head in the wall.
And for a long time,
I thought I had to hide that part.
Because I believed the lie:
Being vulnerable will make me look unprofessional.
But here’s what I’ve come to believe instead:
Vulnerability is the secret ingredient to authentic branding.
Not fake openness.
Not forced “look how relatable I am” content.
But real honesty about the moments that matter.
The ones that shape how you think.
The ones that remind people:
You’re human too friend…
That’s what builds connection.
That’s what makes people trust you.
So if you’ve been waiting until things are a little more polished…
A little more put together…
A little more “branded”...
Maybe the story you’re sitting on is the exact one that makes someone say:
“I needed that.”
—
P.S. If you're navigating life, business, and uncertainty—
and wondering if showing up real is still the right move…
It is.
Always.
And friend if you want help turning your lived experience into content that connects
just hit reply.
That’s what I’m here for.
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