I used to write sports reports. Now I write this.

The Truth Will Outperform the Tactic Every Time

Author

Stephen Stanberry
June 6th, 2025

Sponsored by

friend, this one's for you if you’ve ever said:

“My content is clear, but no one’s biting.”

Because yeah… I’ve been there too.

Back when I worked in sports radio,
I’d spend hours writing up interviews—
Post-match, phone calls, studio segments…
And half of them were painfully dull.

So I had to find the moment.
The tension.
The quote that would make people lean in.

That’s how I learned:
It’s not what they said.
It’s how I framed it.

Years later, I launched a product I knew was solid.
It flopped.

Why?
No story.
No feeling.
No moment to connect with.

Just like those boring interviews.

But when I saw Dylan Jacob build BrüMate into a $100M brand
off cold drinks and emotional branding?
It clicked again.

He didn’t sell features.
He sold tailgates. Beach days. Girls’ nights.
Moments people wanted to be part of.

Now, you might be wondering…

What does that have to do with you and your offer?

Everything.

Because if your content sounds great but feels flat—
you’re likely missing the story you’ve already lived.

And that’s exactly what I help you uncover in my Storyselling Guide for Founders.

Inside, I walk you through the simple process I use with clients to:

✅ Find your emotional angle
✅ Frame your content around the moment, not the spec
✅ Build trust that sticks—without sounding try-hard

You’ll walk away with a clear, repeatable framework
for turning your real-life moments into content that builds belief.

Whether you’re writing emails, landing pages, or social posts…
Your story is the strategy.

You just need to frame it right.

Download the guide here
👇
[Get the Storyselling Guide]

—Stephen

P.S. If you’ve ever launched something that flopped—even though you knew it was good—
don’t scrap the offer.
Scrap the angle.

Your story’s already powerful.
You just need to tell it better.

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