I thought it needed to be perfect

It sat on my desktop for months

True Story friend

For a long time, I convinced myself…

“It’s not ready yet.”

That was the lie I kept telling myself.

I had a Google Doc filled with real stories, frameworks and notes.
The kind of stories that helped me land clients.
That made strangers message me saying, “This hit hard.”
Stories that built trust without needing a funnel.

And still
I waited.

Mr Bean Waiting GIF by Bombay Softwares

Gif by bombaysoftwares on Giphy

Told myself I needed a better angle.
A cleaner design.
A perfect plan.

Spoiler: none of that moved the needle.

Here’s what did 👇

One day, I pulled up that doc.
Cleaned it up a little.
Gave it a name.
Put a $11.75 price tag on it (sale price).
And posted the link.

No sales page.
No big strategy.

Just: “This helped me. Maybe it’ll help you too.”

That day, I made a few sales.

Nothing major. But it changed everything.

Because that tiny decision unlocked something:
Proof that I didn’t need a launch.
I just needed to start.

That guide—Love, Learn, and Live Storytelling—has now helped other creators tell stories that actually connect.
It’s built my confidence more than any course or funnel ever could.

And if you’ve been stuck telling yourself, “It’s not ready yet…”
I get it.

But I’ll say this:

The content that moves people rarely starts perfect.
It starts with a real moment and a decision to share it.

So if you’re sitting on your story, don’t wait for the fancy version.

Start with the honest one.

– Stephen

P.S. Want to learn how I turned a simple doc into a connection-building machine?
You can grab Love, Learn, and Live Storytelling for $11.75 here.
Your story’s ready. You just need to share it.

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