• The Yellow Bite
  • Posts
  • I stole this strategy from Alex Hormozi's content playbook

I stole this strategy from Alex Hormozi's content playbook

Most creators write a story once, then move on.

Author

Stephen Stanberry
July 23rd, 2025

In partnership with

friend, "If something works, multiply it."

I'm sitting in my Notion workspace, staring at 12 different drafts of the same story.

The story about getting fired from my remote job in 2023.

I've been avoiding writing it because I thought: "People are gonna think I'm just complaining about getting canned."

Then I stumbled across Alex Hormozi's content last week.

This guy has told his gym turnaround story more times than I've had hot dinners.

But here's what blew my mind..friend.

Each time he tells it, I learn something different.

Monday: It's about systems. Wednesday: It's about hiring. Friday: It's about mindset.

Same story. Different lesson extracted each time.

That's when it hit me.

I've been treating my 2023 firing like it's just one story.

But that moment when I got the call isn't just about losing a job.

It's about what happens when life forces you back to your gifts. It's about why we abandon the things we're good at. It's about second chances we give ourselves. It's about the gap between quitting journalism in 2017 and picking up writing again in 2023.

Four different newsletters. One firing.

See, I quit journalism in 2017. Started writing. Then gave up because I just didn't feel it anymore, friend.

But getting fired in 2023? That pushed me back to the one thing I'd walked away from.

Now when I sit down to write, I don't ask "What story should I tell?"

I ask "What lesson does my audience need, and which story teaches it best?"

Changes everything.

Your worst moments aren't just stories to survive. They're wisdom to extract.

What story have you been sitting on because you think it's just about what happened to you?

From my chaotic house with 3 kids under 5,

Stephen

P.S. "Love, Learn, and Live Storytelling" for $7 - Stop treating your biggest setbacks like they're one-time stories.

Find out why 1M+ professionals read Superhuman AI daily.

In 2 years you will be working for AI

Or an AI will be working for you

Here's how you can future-proof yourself:

  1. Join the Superhuman AI newsletter – read by 1M+ people at top companies

  2. Master AI tools, tutorials, and news in just 3 minutes a day

  3. Become 10X more productive using AI

Join 1,000,000+ pros at companies like Google, Meta, and Amazon that are using AI to get ahead.

Reply

or to participate.