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I’m 0% ashamed to admit this…friend!
There were weeks when posting on social made me feel invisible.
I polished captions.
Picked the perfect image.
Hit publish.
And then, silence.
Or worse, a handful of pity likes from my close friends and family.
That’s what I call the Consistency Trap.
It tricks you into thinking you’re being “consistent,” when in reality the algorithm decides if you’re seen at all.
One week you’re up.
Next week, gone.
And if you’re honest, you’ve felt that sting too.
The sinking feeling that you’re working hard but not moving the needle.
I felt it often.
I once spent an entire week writing posts that went nowhere.
Tight hooks.
Clean carousels.
Strategic hashtags.
Still flatlined.
That same week, I wrote one short story to my email list.
Fewer people saw it.
But more replied.
One reply even turned into a client.
That’s when it clicked:
Social builds reach.
Email builds trust.
Because with email, your story always lands.
No algorithm middleman.
No roulette wheel.
No wondering if your “consistency” counts.
Just you.
Your reader.
And a direct line of trust.
That’s why email is the highest ROI channel most founders overlook.
So here’s your move:
Take one story you’d normally throw on social.
Send it to your list instead.
Write it like you’re speaking to one person, not an audience.
That’s how trust compounds. That’s how readers become clients.
Talk soon,
Stephen
PS: I live by the code stories are the best way to grow on social media. So I’ve compiled 7 proven frameworks, why storytelling matters, the fundamentals of storytelling and I could go on. But is only $7, cheaper than an Iphone 17 😂🤣🤣. Invest in it here
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