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- Happy Wife, Happy Life
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friend!
They say, “Happy wife, happy life.”
But let me tell you a little secret, just saying those words won’t save you from the silent treatment.
You can say you’re a good husband all you want, but if you’re not showing it, if you forget the anniversary, don’t do the dishes, and never ask how her day was, you’re done.
That’s where most brands go wrong.
They tell great stories about how they “care” about their customers, how they “believe” in certain values, how they “stand” for something.
And yet... nothing in their actions backs it up.
Totally B.S if you ask me!
Let me take you back.
There was this tiny internet café I used to work from.
No fancy branding. No sleek website. Just a few old computers, bad coffee, and a guy named Ryan who ran the place.
Ryan never said he cared about customers. But you knew he did.
If the internet went down, he’d add extra time to your session. If you needed to print something and were short on cash, he’d wave it off and say, “Next time.” If you walked in looking stressed, he’d ask how your day was before even taking your money.
You felt it.
Across the street? A new internet café popped up. Bigger. Flashier. Plastered with marketing about their “commitment to customer experience.”
They were gone in less than a year.
Because people don’t trust words. They trust proof.
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Here’s why this matters for your brand.
If you say you care about your audience, how are you showing it?
→ If you’re a coach, are you giving free insights that actually help people?
→ If you’re a founder, are you backing your values with action or just talking about them?
→ If you’re a content creator, are you engaging with your audience, or just posting and ghosting?
This is what separates brands that get scrolled past from brands people stay for.
You don’t just tell a good story. You become one.
If you want people to trust your brand, stop telling them what you stand for and start showing them.
Live your values. Let your actions speak louder than your copy.
Because in this CRAZY world full of brands fighting for attention, the ones that do what they say will always win.
Every.
Single.
Time.
See ya tomorrow,
Stephen
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