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Do you make these mistakes when writing your content?
If people can’t picture it, they won’t feel it.
Stephen Stanberry
September 3rd, 2025
So friend!
Last month, I reviewed 20 pieces of my own content.
I set the following constraints:
– No fluff
– No AI-padding
– No recycled hooks
– Each post must teach and connect
– Each one must earn trust, not just attention
– Each must lead to authority, not just impressions
When you want to create content that works, it helps to reverse-engineer what doesn’t.
So I broke down what weak content looked like.
Here’s what I found:
1) Too vague
I kept saying things like:
– “I struggled”
– “Things got hard”
– “It wasn’t working”
But there were no images. No scenes. No story.
So now I anchor everything in specifics:
– “Fired in October 2022.”
– “Stripe balance: $0.”
– “One kid screaming, one vomiting, one on my lap.”
If they can’t see it, they won’t feel it.
2) Too long
I was over-explaining everything.
The intro dragged.
The value came late.
By then, the reader was gone.
Now I try to say one thing, really well.
That’s it.
Shorter posts, stronger connection.
3) Too self-focused
I used to write stories about me, not for them.
And people could feel that.
So I changed the way I end every story:
Not “look what I did,” but “here’s what you can do.”
It shifted everything.
So that’s the plan now.
Specific > vague.
Simple > long.
Service > self.
If your content feels off, try this audit.
It’s one of the fastest ways to turn noise into trust.
Stephen
P.S. If your content’s missing connection
It’s probably missing a story.
I broke down the 7 frameworks I use to turn real moments into trust-building content.
You’ll find them all inside the Love, Learn, Live Storytelling Guide.
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