A better way to start every story post

Try this today

Happy Monday friend!

This drives me crazy every time I see it...

Most people start their story posts like this:

"I want to share something..."
or
"Back in 2020, I decided..."

And boom…..
They lose their readers before they even start.

If you're building a brand, selling offers, or trying to grow your audience...

You can't afford to waste the first 2 seconds.
Not anymore.

Here’s the simple fix:

"I felt [emotion] because [moment]."

Example:
"I felt my stomach drop when I missed the last bus home."

This grabs attention fast and pulls people straight into your world.

Because real connection starts with real emotions.
Not polished speeches.

Next time you write?
Start there.

Cheers,

Stephen

P.S. If you try it today, hit reply and show me
I’d love to see how you flip the script.

Check out the Business Behind the Story Podcast

You’ll hear honest interviews with founders and creatives, plus solo episodes where I break down storytelling tips and strategies.