- The Yellow Bite
- Posts
- 4 stories that attract clients
4 stories that attract clients
Cause this is the part most people miss:
Stephen Stanberry
June 23rd, 2025
friend!
Every single newsletter I’ve ever signed up for uses storytelling.
It’s no secret.
And these creators know something most entrepreneurs forget
Stories build trust.
And trust brings sales.
But here’s where it goes wrong…
We write tips.
We list takeaways.
We share lessons.
But no one remembers them. No one replies. And no one buys.
I’ve been there too.
Back in 2023, I was writing for a startup while trying to grow my own business on the side.
I posted every week.
Value-packed content.
Step-by-step breakdowns.
And still
Then I wrote one line that changed everything:
“I used to panic every Sunday night because Monday meant logging into a job I hated.”
No pitch.
No CTA.
Just truth.
It brought in two clients.
Because that one story hit a nerve.
Since then, I’ve tested a lot.
And these are the 4 stories that attract the right people, every time:
1. The “Why I care” story
→ What moment made this work personal?
2. The “Client win” story
→ Share proof without pitching.
3. The “I’ve been there” story
→ Make your past self the hero.
4. The “Here’s how I think” story
→ Use your beliefs to filter the room.
These aren’t about likes.
They’re about trust.
And trust is what gets you hired.
So how do you write them?
Simple.
Use this 4-step process:
Start with a quick story
Name the soft business tension
Offer one helpful shift
End with a clear takeaway
Nothing cringy
Just clarity, emotion, and trust.
Try it this week.
Pick one of those stories.
Follow the 4 steps.
And hit publish.
Because if they feel it they’ll follow.
And if they trust you they’ll buy.
See ya tomorrow
Stephen
Start learning AI in 2025
Keeping up with AI is hard – we get it!
That’s why over 1M professionals read Superhuman AI to stay ahead.
Get daily AI news, tools, and tutorials
Learn new AI skills you can use at work in 3 mins a day
Become 10X more productive
Reply