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3 step lead magnet formula 🧲
Someone asked me last week if storytelling can be formulaic.
Stephen Stanberry
June 17th, 2025
Hey friend!
One of the top questions I get:
“Can I just use a formula to write my story?”
Short answer?
Yes.
And you should.
Because most people post content that rambles.
The solution?
Use something like the Compare & Contrast formula.
It’s dead simple:
Lay out Option A
Lay out Option B
Show the consequences of both
Tie it back to your offer
Here’s how I use it:
Option 1:
You build your audience with tips, facts, and listicles.
Option 2:
You lead with stories that make people feel something.
I did both.
The first one got me views.
The second one got me clients.
That’s the power of contrast.
It makes the choice feel obvious.
Inside my Love, Learn, and Live Storytelling Guide, I break this down—plus 6 other plug-and-play storytelling frameworks made for social.
It’s just $27.
And it’ll give you a system that turns life into content that converts.
– Stephen
P.S. Tomorrow I’ll break down the second most common question I get—and why it stops great founders from ever hitting publish.
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