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The Truth Will Outperform the Tactic Every Time

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friend!

A few months ago, I hit publish on what I thought was a slam dunk.

New offer
Smart copy
Conversion-optimized CTA

I even double-spaced the headline for “impact.” 😏

And then…

Crickets.

No comments.
No likes.
Not even a “You got this!” from my go-to hype crew.

Brutal.

But the worst part?

It wasn’t the flop.

It was the fact that I knew it wasn’t me.

It was some curated version of me
trying to sound like I had it all together.

I was “performing,” not connecting.

That moment came rushing back this week
while studying how Emma Chamberlain built her coffee empire.

She didn’t fake it.
She let people see the messy middle.
And when she finally launched her brand?
They were already in her corner.

That’s when I stopped chasing polished.

And started building a system to help me show up as me—consistently.

👇 Enter: The Story Bank.

It’s where I stash
→ every awkward convo,
→ every client win,
→ every “this could be a story” moment.

I tag each one by theme (Mindset, Marketing, Growth, Failure…)
So when I’m ready to write?

Boom. Instant inspiration.
Zero blinking cursor.
100% me.

Wanna steal my setup?
The Notion template’s waiting in today’s post.

Open it. Duplicate it. Use it.
Make it yours.
And watch your content finally sound like the real you.

—

Stephen

P.S. You don’t need more tactics.
You need a place to catch your truth before it disappears.
That’s what your Story Bank is for.

Now go build it.

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